Lead activities are tasks or to-do items that you can add to a lead A lead is a possible sale opportunity for a prospective client (a prospect) or an existing client. . They can act as reminders to ensure that you (or another staff member) fully progress the lead within a set time (such as following up with the client).
As activities are completed, you can 'tick them off', which moves them from the lead's Activities to-do list into Lead History.
Activities can be added directly to a lead as you work on it, or they can be added to lead templates to provide a standardised list of to-do items, which helps ensure that leads are always processed in the same way.